# 3 Attention & Reach

WITH VIDEO, PICTURE, CELEBRITIES & OFFLINE PROMOTIONS

Video

What is particularly popular are short videos in which those affected describe how important the matter is to them. Videos are clicked on and further shared particularly often on social media such as Instagram or Facebook. Sharepics are also great for spreading your petition. Because in order to get good news out, you need good material.

Simply record a small video (in landscape format!) With your smartphone or camcorder, in which those affected and supporters can have their say. Let's say your petition is against clearing a forest. In the video, for example, a jogger, dog owner and forester could briefly explain why possible deforestation would be so bad and why the petition should be signed.

A teaser or image video should not be longer than 1:30 minutes, even less than 30 seconds. Longer videos are rarely viewed in full. When it comes to dissemination via social media, the following applies: the shorter, the better!

As with the petition itself, it is important to have an attention-grabbing video title. Preferably according to the pattern: "#Petition - title of your petition". The video description on YouTube and Facebook is also important and should be short and concise. 2-3 sentences in which you outline the matter and link the petition are sufficient.

Make sure you have good sound quality! The filmed people should speak as close to the microphone as possible and interference should be avoided. When people make statements, you should film close to their face (zooms that only show the nose and eyes are counterproductive, but full-body shots are too). Be sure to use moving images - this will make the video look livelier. For example, if you are filming a setting in which someone is looking at a screen, you are filming over your shoulder at the display. With a "screen recorder" you can easily create a short video of your screen. Still images, on the other hand, are drowsy and boring.

Send us your video in advance! If you are inexperienced in video editing, you are welcome to send us individual video snippets and we will cut your video for you. If you prefer to edit your film yourself, we will still be happy to give you feedback and, if you don't have one, upload the video to our YouTube channel.

  • Free cutting programs are for example Windows Movie Maker or iMovie.
  • Create closed captions so people can watch your video without sound (many have turned off audio for videos when they are out and about).
  • Underlay the video with suitable music, e.g. piano music.

Sharepic

A sharepic is an image that is created for as many people as possible to share and distribute. That means it must immediately catch the eye and have a very clear and simple statement. Sometimes it is enough to choose a bright color as a background and place a bold sentence on it to draw attention to your own concerns. Ideally, you can still see the thing or the person / those affected who are at stake. Only the most important information comes to a Sharepic!

Organizations and associations

Also involve organizations, associations and authorities that would potentially support your cause. For example, if you have a petition on animal welfare, write an email to animal welfare organizations and ask them for support. These actors are also often found on social media so that you can postpone them.

Celebrities and experts

Try to attract celebrities to your petition. For example, if you already know that Campino from the band “Die Toten Hosen” or the actor Till Schweiger is particularly committed to helping refugees, you can write to them via social media and ask them to share and sign your petition, or all of them Postpone post. The same applies to people from politics. Look for the e-mail addresses of members of parliament or local politicians and inform them about your petition with the request to disseminate and support it. For example, actor and environmental activist Hannes Jaenicke recorded a short video of himself on a petition against the fox hunt and called for support for the petition - it made the rounds on social media.

Offline actions

In order for your petition to get public, you need to get it public too. This is where you can get really creative and come up with your own forms of action. A couple of things have proven particularly useful here:

  • Information evenings and citizens' meetings: make contacts, inform the neighborhood, find fellow campaigners. We support you with our next door tool: With it you can easily contact and network with people in your area. You can find the tool on the petition page under the tab "Next door".
  • Benefit concerts: collect donations and create a great experience for supporters
  • Demonstrations in places relevant to the petition: Draw public attention to the issue and show how important it is to the advocates.
  • Offline signature collection and information booth: This is a special feature of openPetition, because here you have the opportunity to collect signatures online and offline. In this way you not only reach people who are internet savvy, but can also work together across generations and get in touch with other affected people on site. On the petition page, you can download, print out and upload composite sheets later.
  • Tear-off slip: You can also download these handouts with the petition link from the petition page, print them out and distribute them to friends or display them at events.

Support from openPetition: We are at your side in all of these steps. It is important that you keep us up to date. If we notice that you are very committed, then we are also committed to you. For example, if we learn of a planned handover, we can advise you and, if necessary, draw your attention to it through our channels.

Tag us when posting on social media: You can always postpone us on Facebook and Twitter. Write our name in the mail and select our profile: @openPetition on Facebook, @openpetition.de on Instagram und @openPetition on twitter.


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