Keep journalists up to date
Daily newspapers are still the most important medium for reaching the general public. Radio and television also have a large reach. So that journalists find out about your petition, inform them and provide them with all relevant facts, pictures and an exciting, personal story about your concern. You should inform the press when you start your petition and, above all, invite them to all of your offline actions and to hand over the petition.
Keep interested journalists informed about developments in the meantime. Events that are thematically related to your petition, e.g. a holiday, a demonstration or a bill can be used as a hook for a press release. Most have no experience with it, but editorial offices don't bite and they can't say more than no. Let's go:
Collect contacts: Find the email addresses and telephone numbers of editorial offices who might be interested in your request. Possible overlap points are: same topics (e.g. specialist newspapers), regional proximity (local newspapers) or idealistic proximity (same convictions).
make contact: Call the editorial office and ask which e-mail address it is best to send your information to or ask for the contact of the editor. It's important to send a message to the right person or department or your information will be lost.
Write a press release: Send out a press release on your petition. It should present all facts factually and to the point and contain contact persons for more information. Checklist press release:
- Subject: A summary sentence that arouses curiosity. For example: 'Dresden woman starts sign language petition for deaf son'
- First paragraph: Here you answer the questions who, what, when and where. No long introductory sentences!
- Middle part: Here you answer the questions how and why and tell the story. There is space for interesting details here.
- Celebrities: Make the press aware of the support of your petition by celebrities. The same applies to politicians.
Here you give all further information. Not to be missing
- the short link to the petition
- Your contact details (email address and telephone number) and the offer to be available as an interview partner
- Dates of your planned actions
- Write a maximum of one page.
- Send informative pictures in good quality.
Online: If an article about your petition appeared online (almost all print articles also appear online), make sure that the link to the petition is included! In this way you will receive a large number of signatures and interested parties can keep up to date on the current state of affairs. Be sure to call the editorial offices afterwards to point out a (still) missing link - we do that too, but we don't hear every press report either.
Support from openPetition: We are at your side in all of these steps. It is important that you keep us up to date. If we notice that you are very committed, then we are also committed to you. For example, if we learn of a planned handover, we can advise you and, if necessary, draw your attention to it through our channels.