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The online gaming brand, which uses Affilka, a SoftSwiss affiliate management platform, saw a 79.2% year-over-year increase in total game sales (GGR) related to its affiliates in the first half of the year, the gaming software provider said in a press release on Tuesday.

SOFTSWISS said total iGaming player deposits attributable to affiliates rose 90.4% year-over-year during the period, while total affiliate payments rose 60%. The company gave the figures in its Appilca earnings overview for the first half of 2023.

SOFTSWISS offers Affilka as a modular affiliate marketing software platform for iGaming.

"We've expanded our team by almost a third in the last year as our customers and their affiliates grow," Angelika Antonova, Head of Sales at SOFTSWISS, said, as quoted in the update.

She added that the company is working to expand the scope of Affilka's traffic reporting tools while also improving its commission constructor tools.

In the first half of 2023, iGaming brands using Apilka recorded more than 10 million new player registrations attributed to affiliates, the statement said. "This figure highlights the pivotal role of effective affiliate management in driving iGaming's success," SOFTSWISS said.

BY: 온라인경마사이트