NHL announces ICE in North America as a venue for sports sponsorship evolution

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After the first commercial partnership between sports organizations and gambling brands, both sectors are ready to build on the potential of sports sponsorship. The topic is a deeply interesting one for Keith Wachtel, the NHL's chief business officer and vice president.
Speaking ahead of the first edition of the North American edition of ICE VOX (May 14-15, Boston, MA, USA), which will feature on a prominent panel alongside other major names in sports and betting, he said: "Since the abolition of PASPA, NHL has added three major sponsors in the shape of William Hill, FanDuel, and MGM Resorts and continues to drive our goal of providing an innovative and sustainable betting environment going forward.
"While it is too early to decide fan betting behavior, hockey's share of sports has increased by more than 100% since the Vegas Golden Knights were released in 2017-18, a good sign of more opportunities ahead. The NHL has taken a progressive approach to sports betting, working directly with the industry and focusing on commercialization and innovative opportunities for fan engagement. We are focused on being at the forefront of innovation and technology development, including pucks and player tracking products that provide more data and tremendous insight into the game."
He added: "We believe that state legislation, data requirements, and opportunities for broader fan engagement will be key discussions in Boston. Nearly a year after the Supreme Court overturned PASPA, we have seen the sports betting landscape change and evolve at a fast pace. Bringing together experts from all aspects of the sports gaming industry in a vibrant environment like Boston provides an ideal opportunity to network, share last year's learning, and strategize for the future.
He added: "We believe that state legislation, data requirements, and opportunities for broader fan engagement will be key discussions in Boston. Nearly a year after the Supreme Court overturned PASPA, we have seen the sports betting landscape change and evolve at a fast pace. Bringing together experts from all aspects of the sports gaming industry in a vibrant environment like Boston provides an ideal opportunity to network, share last year's learning, and strategize for the future.
"A pragmatic approach to sports betting and as the only professional sports league among the big four with a team in Las Vegas, we welcome the professional opportunity to connect directly with industry leaders and engage in thought leadership in a fast-changing environment. Regarding the U.S. Gaming Industry Partnership, we believe that while new trends will continue to emerge and game operators will try to increase their market share, the focus will shift to digital experiences in technology and business platforms."
Wachtel will discuss what a successful sports sponsorship partnership could look like. He will be on the panel with Randall Boe, Board Member of the Arena Football League and Senior Vice President & General Counsel for Memorial Sports & Entertainment, Harris Blitzer Sports & Entertainment Chief Revenue Officer Adam Davis, Vegas Golden Knights SVP & Chief Sales Officer Jim Frevola, and Laila Mintas, Chair of the Bet.Works Strategic Advisory Board.바둑이사이트